Board of Directors

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Founding director - Serra Frank

Director of The Mom Squad

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Serra is a mother of three

She  started Moms for Marijuana as a MySpace page in 2005 after discovering the medical benefits of Cannabis for her chronic pain caused by Interstitial Cystitis.


Serra currently studies Criminal Justice and Applied Psychology at the University of Phoenix; with a focus in Media & Technology. Additionally, she studies Philosophy, Sociology, Anthropology and Theology. 


Serra is an avid traveler and a self-published author. 

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Serra is the event coordinator for Boise Hempfest, and works to help end Cannabis prohibition in her home state of Idaho; through groups such as Legalize Idaho, the Idaho chapter of Moms for Marijuana, New Approach Idaho, Compassionate Idaho and the Idaho Cannabis Coalition. She posts her very loud opinions about Cannabis reform in Idaho on her blog @ www.420mommy.org 


She was recognized by Seattle Hempfest, for her work in Idaho, as the recipient of the 2019 Outstanding Cannabis Activist Award for Outstanding Achievement in the Advancement of Regional Cannabis Law Reform. 

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Serra is also an investigative reporter for Medical Kidnap, and a family advocate through Fight for Lilly and Families Against CPS; where she helps to expose corruption in Child Protective Services while working to educate parents and advocate for family preservation.


Her primary focus is teaching parents how to navigate a corrupted child welfare system while fighting against false allegations of child abuse/neglect - especially in regards to Cannabis and Medical Kidnapping.

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Executive director - Cheryl Shuman

Director of Public Relations

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cheryl is a mother of two

Cheryl Shuman is the founder of the Beverly Hills Cannabis Club; with wholly-owned subsidiaries that provide turnkey support solutions to the rapidly evolving and growing legal cannabis industry. 


Recently named by Fortune Magazine as one of the most powerful women in pot, Cheryl is a professional "Deal Maker" in connecting individuals and companies together for a mutual benefit. 

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Also known as the "Martha Stewart of Marijuana," 

Cheryl brings decades of experience working with media, celebrities, marketing and health care in Beverly Hills. Cheryl transformed her activism into a thriving profitable media enterprise.  


She has been featured as the Cannabis Queen of Beverly Hills on the covers of Adweek, The Jerusalem Post, The New York Times Magazine, The London Times Magazine and was named one of the most powerful women in pot in Fortune Magazine, as well as features in Vogue, Elle, LA Confidential, Playboy, Vice, The Dr. Phil Show, The View, ABC's 20/20, Good Morning America and over $1 billion worth of earned media.  


Cheryl currently appears regularly on CNN, Fox Business, CNBC and many others as a cannabis expert reporter. She also has TV series, documentaries and feature film projects in development and is represented by the prestigious William Morris Endeavor Agency in Beverly Hills, California. 

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The Mom Squad

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